KB Home says the Iran war is already ‘weighing on the consumer’
The war in Iran's impact on the housing market is emerging as KB Home reports weaker demand, lower earnings and rising uncertainty.
Inside Real Estate wants to fix the response lag killing deals
Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster.
Ryan Serhant on how to win at social — and on which brokerages will survive (WATCH)
The celebrity broker and CEO believes only a few real estate companies are poised to thrive in the coming years.
Here’s where real conversion begins (Hint: It’s not the lead)
The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too.
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure.
5 ways feng shui may show up in buyer conversations in 2026
In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026.
A step-by-step guide for using AI to master real estate marketing
Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time.
Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement
Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found.
The ultimate spring cleaning checklist for rental properties
Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes.